Privacy Policy


AMAG Parking AG, Parkhaus Opera AG, Parkhaus Messe Zürich AG 
Kloten, April 2024


In this Privacy Policy, we, AMAG Parking AG, explain how we and our partners collect and process your personal data.
AMAG Parking AG takes the security of your data very seriously. For this reason, we process your personal data only in accordance with the data protection laws that apply to us.

Unless stated otherwise, the controller for data processing within the meaning of data protection is AMAG Parking AG.


Please send data protection enquiries to:

AMAG Parking AG
Steinackerstrasse 20
CH-8302 Kloten

Or by email to

When you visit our website, or when you use our services, or when you apply for a job with us, your personal data is collected and processed. This concerns the following data in particular and is done in the following situations for the purposes listed below.



When you visit our website, we and the service providers commissioned by us will process your personal data for operational and performance purposes, as well as to optimise and further enhance our service.

When you access the website, our system will automatically collect data and information. This includes:

• Information about the type of browser and the version used

• The user’s operating system

• Information about the type of device

• The user’s internet service provider

• The user’s IP address

• Date, time and duration of the access

• Websites from which the user’s system accesses our website

• Websites that are accessed by the user’s system via our website

We process this data under our legitimate interest in the optimal provision of our website, in particular for analysis of how visitors use this website; the data is also evaluated for statistical purposes and for internal measures aimed at improving security and quality.


Cookies & analysis and tracking tools

We use “cookies” on our websites, with which your browser or your device can be identified. A cookie is a small file that is sent to your computer or automatically saved to your computer or mobile device by the web browser you use when you visit our website or install our app. At the beginning of your website visit, you can select the cookies you want in our preference centre and can give your consent to the processing or your data. You can object to the data processing at any time with effect for the future by preventing the storage of cookies through your browser settings or by changing the consents saved in the preference centre.

You can find more information in our Cookie Policy.


Google Maps

Our websites may include the Google Maps service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). The integration of Google Maps creates a direct connection to the Google servers and to your browser. This makes it possible to display the Google Maps map. By integrating and using the Google Maps map, your IP address and information about the use of the maps by your browser are transmitted to Google for independent data processing. Google also processes the search terms entered by you on the Google Maps map (e.g. location, postcode or name of dealer) as well as your current location, provided that you have given your express consent via the Google Maps application. The Google Maps map also integrates Google Fonts. These are fonts provided by Google. In order to display the Google Fonts on the Google Maps map, a connection is also established from your browser to the Google server and your IP address is transmitted by your browser to Google for independent data processing. You can find further information about data processing and possible transfers of personal data by Google to third countries (e.g. the USA) in Google’s Privacy Policy (Privacy Policy – Privacy & Terms – Google).


Adobe Analytics

This website uses the Adobe Analytics web analytics service provided by Adobe Systems Software Ireland Limited (4-6, Riverwalk Drive, Citywest Business Campus, Cooldown Commons, Dublin 24, D24 DCW0, Ireland) to analyse user access to the site. The data is processed based on the consent you provide in the cookie settings.

The service works by storing cookies on your end device and using them to collect information that is also stored on servers of our contract processor Adobe Systems Software Ireland Limited ("Adobe") for the analysis. Access to the information by Adobe Systems Incorporated, based in the United States, cannot be excluded and corresponding EU standard data protection clauses have been concluded as appropriate safeguards for data processing in non-European countries.

The information stored on Adobe servers cannot be directly linked to a person, as Adobe Analytics uses the settings “Before Geo-Lookup: Replace visitor’s last IP octet with 0” and “Obfuscate IP-Removed”. The setting “Before Geo-Lookup: Replace visitor’s last IP octet with 0” ensures that the IP address is anonymised before this so-called geolocation by replacing the last octet of the IP address with zeros. The user’s approximate location is added to the tracking package, which still contains the complete IP address, for statistical analysis. If the ‘Obfuscate IP-Removed’ setting is enabled, the IP address will then be replaced with an individual fixed IP address, often referred to as a generic IP address, before the tracking package is saved. This means the IP address will not be included in a stored dataset.

Short-term parker

If you use our car parks as a short-term parker, we store your number plate for the duration of your parking with us so we can help you with any queries or problems with your payment. We delete your number plate automatically when you exit.

Long-term parker

If you use our car parks as a long-term renter, we collect the following data from you to be able to conclude and bill the rental agreement with you: Name, address, email, telephone number, number plate, car model; in the case of parking space sharing, also name, number plate and car model of the other person.


If you contact us via email or telephone, we will process your data within the scope of your enquiry and to provide an answer.


If you apply for a position at AMAG through our job portal, then we will process the following personal data from you as part of and for the purpose of the application process:

• Name

• Contact details

• Date of birth

• Cover letter

• Curriculum vitae (CV)

• References/certificates

Data will be disclosed only within AMAG to those who are responsible for the application process.

If no contract is signed with you, we will erase your data unless you have granted your consent for continued storage.


To provide you with information and offers tailored to your needs and to constantly improve our business processes, we analyse your data such as interests, sociographic data (which we receive from a service provider), quotation, sales and order data by model, sales channel, order status, and requested variants and equipment. The analysis may also use personal data that was originally collected for a different purpose.

We process your data for marketing purposes (newsletters, competitions, events, service information, new products, company information etc.) only if you have given your consent for this or a legitimate interest exists.

You may withdraw your consent at any time with effect for the future by sending an email to

We use video surveillance in our multi-storey car parks to prevent criminal offences and to secure evidence in the event of criminal offences, and to safeguard our right to control who can enter and stay on the premises. We save recordings from our video surveillance for as long as it is necessary to preserve evidence.

We may save recordings on the basis of legal obligations, in order to enforce our own legal claims and in case of suspected criminal offences, as well as transfer them to competent authorities such as courts or law-enforcement authorities.

We process your personal data for as long as it is required to fulfil our contractual and statutory obligations or for the purposes pursued by the processing, i.e., for the entire duration of the business relationship and beyond that in accordance with the statutory obligations regarding retention and documentation. As part of the above, we may retain personal data for the period during which claims may be asserted against us, or if we are otherwise obliged by law to retain such personal data, or if legitimate business interests require that the personal data be retained (e.g. for evidentiary and documentation purposes). As soon as your personal data is no longer required for the purposes listed above, it will be erased or anonymised as a matter of principle and as far as possible. The retention periods for operating data (e.g. system protocols or logs) are generally shorter.

We take appropriate technical and organisational measures to protect your personal data from unauthorised access and misuse.

As a data subject, you have the following rights:


Right of access

You have the right to obtain information about the processing of your personal data.

A request for information is generally free of charge. A fee may be charged where the request entails a particularly extensive amount of work, or if the request for access to information is excessive or notorious, unless there is a legitimate interest. If your request for information will incur costs, we will notify you in advance.

The exercise of these rights requires that you provide clear proof of your identity (e.g. by means of a copy of an identification card if your identity is otherwise unclear or cannot be verified). To assert your rights, you may contact us at the address indicated in section 2.

Right to rectification

You have the right to request the rectification of inaccurate or incomplete personal data about you.

Right to erasure

You have the right to request the erasure of your data under certain circumstances. Under this right, you may, for example, request the erasure of your data, provided this data is no longer required for the purposes for which it was collected. You may also request erasure if we are processing data on the basis of your consent and you withdraw this consent.

Please send your requests to:

AMAG Parking AG
Steinackerstrasse 20
CH-8302 Kloten

Or by email to

Right of withdrawal

You have the right to withdraw your consent at any time with effect for the future. Please send your request to withdraw your consent to


Furthermore, every data subject has the right to assert their claims in a court of law or to file a complaint with the responsible data protection authority. The responsible data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (

We may amend this Privacy Policy at any time without prior notice. The applicable version of the Privacy Policy is the latest version as published on our website. If the Privacy Policy forms part of an agreement with you, we will notify you of any updates to it where this is possible without undue expense.